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Tone of Voice

How to define your own tone of voice for social media:When it comes to content on social media, there are so many possible ways to stand out from the competition

Language 2.0

  The evolution of language is in a permanent state of flux. With the advent of the digital age, language is currently undergoing rapid change and further fragmentation. In addition

Emoji dialects

How emojis support our daily communication and what misunderstandings may arise EMOJI DIALECTSInitially devised solely for Japanese users, emojis have long been a fixture in our everyday communication. Nowadays, emojis

Digital = multilingual

Digitisation and its fascinating effects on language DIGITAL = MULTILINGUALIn the history of humankind, everyday technology and its interfaces have never changed quite as rapidly and radically as they have

Successful storytelling

The term “storytelling” is on everyone’s lips. But how does successful storytelling actually work? How do you attract attention in the newsfeed of your followers? SUCCESSFUL STORYTELLING: CONTENT IS KING