It starts with the greeting. Americans usually say “hello” in a very different way to British people. Generally speaking, the use of language in the US is not the same as in the UK, even as far as grammar is concerned. You can get used to these differences in private, and if you speak good British English, you will certainly be able to communicate in America. But what happens when it comes to important documents, contracts or technical descriptions that relate to very specific subject areas?

Texts like this require linguistswho can precisely localise the content, i.e. translate according to the relevant language area.