Creative translations for campaign texts

Transcreation at comtexto

Translate and write creatively at the same time

The German term “Transkreation” (composed of “Translation” and “Creation”) is still relatively recent. It originally comes from the advertising industry.

Transcreation is the cultural adaptation or recreation and localisation of texts, taking into account the specific cultural context. The source text is first analysed and deconstructed. The text is then creatively rewritten for the target audience in the target language. The focus is on conveying the core message rather than on producing a 1:1 translation.

Learn more about transcreation in our blog


Your direct connection to us!

Are you already familiar with our customer portal mycomtexto? It allows you to easily submit and manage your translation orders.

mycomtexto offers you various advantages:


Certified quality and security

Highest quality and security standards

The multiple certification of our services guarantees the highest quality and security standards.

ISO 17100 certification ensures the evaluation of translation quality according to objective criteria, for example. The standard also specifies the skills and qualifications required by translators and revisers, in addition to other conditions.

Our ISO 18587 certification ensures that we meet the same high standards for post-editing as for human translation.

Thanks to ISO 27001 certification, comtexto is triple ISO certified. One thing is certain: your data is safe with us. This is because the ISO 27001 certification for information security is recognised worldwide. Among other things, it ensures that all aspects of risk management with regard to information processing procedures comply with the latest standards.


Do you have any questions about transcreation?

Your personal contact, Claudio Waldburger, will be happy to assist you:

+41 44 885 08 08